Business Relationship Management and Marketing: Mastering Business Markets
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.)Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Categorias:
Ano:
2015
Edição:
1
Editora:
Springer-Verlag Berlin Heidelberg
Idioma:
english
Páginas:
338
ISBN 10:
3662438569
ISBN 13:
9783662438565
Série:
Springer Texts in Business and Economics
Arquivo:
PDF, 6.10 MB
IPFS:
,
english, 2015
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